Norse Projects is a creative studio, working at the intersection of art, design, and function. Intrinsically rooted in Scandinavia with aesthetics of Danish design, inspired by nature and natural surroundings, Norse Projects advocates simplicity and a minimal approach to design that is timeless in nature. As an extension of Norse Projects’ ideals, the Men’s Autumn/Winter 2015 lookbook has been shot upon the backdrop of the workshop of noted Scandinavian furniture design house, Fritz Hansen.
For Autumn/Winter 2015, the Men’s collection remains true to the tradition of Nordic design applying an exploration of the works and life of the late Vilhelm Hammershøi: a Danish painter who implemented nature, interior, and architecture into his work. Following Hammershøi’s refrainment from bright and loud colours, the collection makes use of muted tones, rooted in a tertial and subdued palette of dried olive, powder blue, and ochre yellow in symbiosis with tones of deep black and broken white. The collection employs a purist approach along with progressive ideals through the use of aerial lines, soft textures, and subtle details. The line includes technical inspired directional outerwear in soft hues and muted tones.