London based brand YMC (You Must Create) makes a welcome return to HL. Renowned for it's easy-to-wear, timeless pieces this season they play with the nostalgia of beachside summer holidays. Taking you back to simpler times. Mexican folk art and safari themed patterns play a key role in the collection while light Italian linen blends and British waxed cotton find themselves at home amongst this season’s varied cuts and shapes.
The lookbook, influenced by iconic photographers Martin Parr and Roger Minnick takes cues from their documentation of seaside holidays. Set across his hometown of Athens, Greece, they commissioned photographer Chris Kontos to capture a new interpretation of the high season in the Greek capital.
